Motorola Razr as fashion accessory

Motorola were known in market with only two color choice either black or silver, but possibly to beat their nearest competitor “Nokia” they are targeting type of customers like men and women with two specifically designed color style with Blue and Pink, obviously men prefer blue and pink by women, so you can say Motorola is right in their marketing strategy. However as per the survey by NPD Group Motorola sales come largely from the true classic silver Motorola Razr but hopefully these color combination can draw some attention of specific gender.

Also With current addition in V3i model that having iTunes software with the Pink and Blue Razr with an addition to 1.23 megapixel digital camera with 8x digital zoom can also grab attention of the teenagers.